Top 5 Reasons Your Website Doesn’t Make Money

Making money online is the goal of tens of thousands of would-be internet entrepreneurs. For many people, this is easier said than done. For others, making money online seems to come easy. The difference between these two groups of people is not in the skill set alone, but also in the mindset. Now, positive thinking alone will not make you a ton of money, but once you have your website all set up, you can follow some of the following advice to make sure your mom isn’t your only visitor and hopefully you’ll be able to move out of her basement.

Reason 1: You forgot about marketing. Unlike the movie “Field of Dreams”, if you build it, they won’t necessarily come. You may have the coolest product to sell or information to give away, but if nobody knows about it, no won’t make any money at all. The thing about making money on the internet, it’s pretty much all about marketing. You can usually always find a product to sell, but knowing and understanding how to market is much more important.

Reason 2: You focus too much on how your site looks. This is pretty easy to summarize simply by reminding you that the prettiest website that is not ready to “go live” will never make as much money as the plain jane website that’s online and already positioned in the search engines. Several site builders now make this process so easy including wordpress or other blog style websites with templates. Never again should you have a “under construction” page. Your site should always be perpetually under construction.

Reason 3: Your website doesn’t sell. Assuming you’ve gotten past the first two reasons, your site needs to sell. Nothing happens in business until there is an exchange of money for goods or services. So, if your visitors get to your site and your site doesn’t convince them to part with their money or convince them to come back later to purchase goods or services, it hasn’t done it’s job. Now, there are a few exceptions to this example, but for the most part, you really need to get to the point where your website sells.

Reason 4: You don’t write articles. For getting results with the search engines, articles are single-handedly the best way to get massive backlinks and relevant backlinks. There is an awesome program that will help you create unique articles from original articles and be able to add a bio to each of these with links pointing back to your website and individual pages using the keywords that will help get you ranked. Articles are a fantastic way of getting free traffic to your site as well as backlinks for search engine rankings.

Reason 5: You don’t do pay-per-click advertising. Although there are a lot of ways to get traffic to a website, PPC is perhaps the best way to get targeted traffic and it’s a method of getting traffic that you can usually use consistency time and again that doesn’t rely on search engine algorithms changing and constant upkeep with content to the same extent that SEO requires.

There is no guarantee your business will be around in 1 year, let alone 5 or more. I know businesses that succeed in spite of themselves because their product is so amazing. Other businesses succeed because of superior marketing. The above mentioned reasons your internet business may not be around for long shouldn’t be overlooked. Following the advice in this article will increase not only your revenue over time, but will decrease the amount of time it takes to get that revenue flowing.